Real Talk By: KJ
That’s right people. Activision is putting a lot of faith into this new IP. As reported by Reuters, Activision Blizzard Inc is planning to spend $500 million in their entire campaign. This includes development costs and promotion. It appears that Bobby Kotick and crew are finally starting to look beyond Call of Duty. They must believe in the Bungie brand. It worked for Microsoft. The name does carry heavy weight among gamers. It is going to get pretty interesting in the fall. Destiny is coming September 9th.